It's quite interesting how old products are constantly re-invented. A great example of this is Scientific Anglers' (a division of 3M) new twist on flyline. The old axiom was that flyline needed to be slick in order to be effective. The good people at 3M found that if you apply the same thinking that goes into golfballs to flylines, you come up with a brand-new twist on an already existing product. This new line is called Sharkskin--flyline that is dimpled and textured, rather than smooth.
For flyfishers, just like golfers, distance is a hotbutton. A product marketed towards the flyfishers in the world that promises greater distance, greater accuracy, and ease of use looks like a slamdunk.
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